One year in the life of a family of reindeer herders in Finnish Lapland. A study of hard work, hard earned leisure, and an intricate bond between man and nature. Brothers Aarne and Lasse Aatsinki are cowboys of the Arctic. Quiet but good natured, dare-devilish but humble, rugged but gentle, and exceptionally knowledgeable when it comes to their little slice of wilderness. Between their uncanny understanding of the landscape and their reindeer on the one hand, and their heavy reliance on snowmobiles and helicopters on the other, the herders have been categorized as beacons of sustainability and demons of environmentalism – in essence, poster children for simplicity and technology alike. Their story raises weighty questions about what it means to live with the land and invites audience members to reconsider their own assumptions about technology, food production, and, most critically, man’s place in nature.